If you never post to your attraction’s Facebook page, then it’s not doing anything for you and you’re missing out on a great opportunity for guest engagement. How do your guests know your attraction is open and functioning if you don’t post to social media? On the flip side, if you are posting too much this could cause your guests to stop following you. What is the magic number? What kind of content is going to add value to your Facebook page?
The key to posting on Facebook is to be fun and helpful when creating a long term social media strategy that will guarantee your success.