THE 2-DAY INDUSTRY SUMMIT
LEVEL UP YOUR ATTRACTION IN 2026
Two days of high-impact strategy, operational clarity, and elite networking. Stop managing chaos and start building your legacy.
MARCH 11-12, 2026 | STAY TUNED FOR THE RECAP!
Full Days
Expert Sessions
Speakers
in-person seats only
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
The 2-Day Agenda
Day 01 - March 11
All times are Mountain Time
8:00 AM
🍵 Networking Cafe – Coffee & Pastries
*In person event (sponsored by Teak)
8:50 AM
VIRTUAL ACCESS OPENS
9:00 AM
Welcome Address
Led by Sondra Shannon
9:15 AM
OPENING KEYNOTE – “7 Star Service”
Led by MC and Keynote speaker Ruby Newell-Legner (sponsored by Xplor Pay)
10:45 AM
⏳15 Minute Break
(Virtual Break powered by Xplor Pay)
11:00 AM
“Revenue, Reputation, and Relationships: The Operational ROI of Streamlined In-Kind Giving”
Led virtually by: Renee Zau
11:45 AM
“Restroom Experience: From Guests to Staff”
Led by Erik Flood
12:30 PM
🍽️ 55 min Lunch
(sponsored by Alvarado)
1:30 PM
“Future proofing your Business – the importance of tech that grows with your facility”
Panel Session ft. Sondra Shannon, Adam Macy & Manny Navarrete
2:15 PM
“From Chaos to Clarity: Take Control of Your Financial Data”
Led by R. Persichitte
2:45 PM
Closing remarks & recap
Led by Ruby Newell-Legner
3:00 PM
VIRTUAL ACCESS CLOSES
6:30 PM
Live With Sondra WIP Wine Tasting
*VIP – In person exclusive event. Light refreshment and Wine tasting at Silver Vines Winery.
đź“Ť7509 Grandview Ave, Arvada, CO 80002
*Schedule subject to change.
Day 02 - March 12
All times are Mountain Time
8:00 AM
🍵 Networking Cafe – Coffee & Pastries
*In person event (sponsored by Teak)
8:50 AM
VIRTUAL ACCESS OPENS
9:00 AM
Day 1 Recap & Day 2 Welcome
Led by guest host Ruby Newell-Legner
9:15 AM
“10X YOUR ATTRACTIONS BUSINESS: From 10% Growth to Market Dominance”
Led by Jake Shannon
10:00 AM
“The Next Evolution of Theme Parks: Designing Storyworlds for Everyone”
Led by Cheryl Nachbauer
10:45 AM
⏳15 Min Break
(Virtual Break powered by Xplor Pay)
11:00 AM
“Automating the Entry Experience with SomerSplash & Alvarado”
A Fireside Chat with Matt Ulery, Stephen Sims & Sondra Shannon
11:45 AM
“Your Messaging Is the Bottleneck – How Clarity Drives Revenue, Teams, and Guest Experience”
Led by Kreda McCullough
12:30 PM
🍽️ 55 Min Lunch
(sponsored by Alvarado)
1:30 PM
“The Revenue Defense Strategy: Winning the Chargeback War”
Led by Stephanie Greer
2:15 PM
“Refund Protection for Attractions: Delivering Value and Peace of Mind”
Led by Brandon Toller
3:00 PM
CLOSING KEYNOTE
Led by Ruby Newell-Legner (sponsored by Xplor Pay)
3:50 PM
FINAL REMARKS
Led by Sondra Shannon
4:00 PM
VIRTUAL ACCESS CLOSES
4:00 PM
Beer & Kombucha Networking
*In Person Exclusive Event
5:00 PM
The Grand Finale: Secret Level
đź“Ť5711 Olde Wadsworth Blvd, Arvada, CO 80002
*All guests are welcome! Event Ends at 8:00 PM. Food provided. Last call will be given. Guests staying past 8:00 PM are responsible for any additional beverage costs as regular service resumes.
In person event. This networking event continues until the final guest departs, ensuring maximum relationship building.
*Schedule subject to change.
THE ROI
“The cost of one bad Saturday at your park is higher than the cost of this ticket.”
What You'll Learn
- The Guest Journey Audit: Map your friction points from parking lot to exit.
- The 7-Star Service Model: Led by Ruby Newell-Legner.
- The Tech Stack Integration: How to make hardware (Alvarado) and software (Gatemaster) work as one.
- The 7-Star Service Model: Led by Ruby Newell-Legner.
- The Revenue Roadmap: Tactical sessions on dynamic pricing and secondary spend.
Claim Your 2-Day Pass
Maximize your experience by choosing the tier that best fits your goals. Whether you are joining us in person in Arvada or tuning in from across the globe, we have a seat for you!
VIP 2-Day Pass
- 2-Day Live Training
- Speaker Q&A Opportunities
- Premium Workbook Copy
- Daily Box Lunch
- Private VIP Dinner
- Front Row VIP Seating
- Secret Level (The Grand Finale)
- In-Person (Arvada, CO)
GA 2-Day Pass
- 2-Day Live Training
- Speaker Q&A Opportunities
- Premium Workbook Copy
- Daily Box Lunch
- No Private VIP Dinner
- No Front Row VIP Seating
- Secret Level (The Grand Finale)
- In-Person (Arvada, CO)
Virtual 2-Day Pass
- 2-Day Live Training
- Limited Speaker Q&A Opportunities
- Digital Workbook Only
- No Box Lumch
- No Private VIP Dinner
- No Front Row VIP Seating
- No Grand Finale
- Online / Remote
SPEAKER CREDIBILITY
Ruby Newell-Legner
Experience Architect at 7 Star Service
Why Attend This Session:
BUILD a “7-Star” guest-centric culture that turns one-time visitors into lifelong fans.
DEPLOY revenue strategies proven to drive a 16% increase in your bottom line.
LEVERAGE engagement tactics used by professional sports teams to command guest loyalty.
Ruby has spent three decades transforming service cultures across 1,695 facilities worldwide—including 104 amusement parks and 67 professional sports teams. Through her 7 Star Service solutions, she helps attraction leaders build guest-centric cultures that drive a 19% growth in repeat business. She is the Past President of the National Speakers Association and the current President of the Global Speakers Federation.
Sondra Shannon
CEO of Gatemaster Tech & Host of “Live with Sondra”
Why Attend This Session:
MASTER the “Membership Economy” to turn seasonal visitors into predictable, year-round revenue streams.
ACTIVATE 10X business growth strategies designed to scale your attraction’s market dominance.
UNIFY your guest experience and technical operations to eliminate friction and increase profit margins.
Sondra is a visionary revenue strategist and a 10X Level 2 Certified Business Coach. As CEO of Gatemaster Technology, she has spent over a decade transforming ticketing and POS systems into powerful growth engines for the attractions industry. Since 2012, she has focused on bridging the gap between deep technical expertise and authentic leadership.
Beyond her role at Gatemaster, she is the creator and host of “Live with Sondra,” where she fosters meaningful industry connections and helps leaders dream big while working smart. Her mission is to empower facility owners to build technology that lasts and cultures that thrive.
Jake Shannon
Business Coach at No1 Coaching
Why Attend This Session:
ACCELERATE your revenue growth using the exact frameworks that generated $5.8M in client revenue last year.
OPTIMIZE your business performance with “Financial Engineering” models designed to hit 61% growth in 6 months.
ELIMINATE operational waste and maximize your ROI (averaging 1,275% for his elite coaching clients).
DOMINATE your local market by applying high-performance leadership tactics from the world’s #1 10X Coach.
Jake is a dynamic entrepreneur and the #1 Elite 10X Business Coach globally for Grant Cardone. He brings a unique blend of “brute force” entrepreneurship and analytical precision to the GT Summit. With an MS in Financial Engineering, Jake doesn’t just guess—he uses performance metrics to engineer massive business breakthroughs.
Beyond the boardroom, Jake is the founder of Scientific Wrestling and the inventor of the Macebell, having sparked a global fitness movement. His ability to merge authentic performance with modern business strategy makes him an elite mentor for CEOs who are ready to move from 10% growth to total market dominance.
Adam Macy
Lead Developer at Gatemaster Tech
Why Attend This Session:
OPTIMIZE your digital storefront to capture more pre-arrival sales and reduce cart abandonment.
UNIFY your Guest Journey across Desktop, Mobile POS, and On-Site Kiosks for a seamless experience.
FUTURE-PROOF your facility by leveraging the latest e-commerce trends and secure payment integrations.
SOLVE your most complex technical bottlenecks by learning directly from the architect of Gatemaster’s web solutions.
Adam is Gatemaster’s resident “Web Guru” and the technical powerhouse behind the platform’s e-commerce and mobile POS ecosystems. As Lead Developer, he has spearheaded the teams that build the tools our partners use every day to process millions of transactions.
With deep expertise in web solutions and mobile integration, Adam focuses on creating software that is as powerful as it is intuitive. When he isn’t architecting high-performance code, he brings that same dedication to his homestead, where he enjoys life with his family, goats, and chickens.
Manny Navarrete
Quality Assurance & Support Technician at Gatemaster Tech
Why Attend This Session:
ENSURE total software excellence and reliability across your facility’s most critical touchpoints.
ELIMINATE operational downtime by implementing high-standard Quality Assurance (QA) protocols.
DEPLOY reliable technical solutions backed by a decade of computer science engineering expertise.
NAVIGATE technical transitions with confidence, supported by Gatemaster’s dedicated excellence team.
Manny is a cornerstone of Gatemaster’s commitment to reliability. With close to a decade of experience in software development and technical consultation, he ensures that every feature Gatemaster releases meets the “gold standard” of excellence.
A graduate of Computer Science Engineering from the University of Colorado Boulder, Manny brings a rigorous, analytical approach to software support. Before joining the Gatemaster family, he successfully operated his own technical consultancy, solving complex challenges for a wide range of clients. Today, he focuses on delivering the stable, high-performance software environment that attraction owners need to run their businesses without interruption.
Renee Zau
Co-founder & CEO at DonationMatch
Why Attend This Session:
TRANSFORM manual donation headaches into a high-impact, data-driven customer acquisition channel.
CAPTURE “hidden ROI” by using tickets and certificates to drive guest loyalty and massive lifetime value.
ELIMINATE the “fear of the flood” with automation that handles high volume, regulatory compliance, and fraud prevention.
GENERATE a double-digit “Return on Relationship” by using your inventory to foster deep-rooted community connections.
Renee Zau is a visionary leader who helps attractions transform community giving into a high-impact marketing strategy. As the Co-founder and CEO of DonationMatch, she has spent over 10 years streamlining sponsorships for thousands of brands, moving them from operational silos to strategic growth.
By automating the “giving” process, Renee empowers facility owners to focus on the emotional impact of their work while maintaining full control over their inventory and brand reputation. She is a featured guest on “Live with Sondra,” where she shares her expertise on turning charitable outreach into a competitive advantage for the modern attraction.
Stephanie Greer
Partner Launch Manager at Xplor Pay
Why Attend This Session:
WIN the “Chargeback War” by mastering the complex lifecycle of illegitimate disputes and fraud.
DEPLOY a “Chargeback Control Room” methodology to move your team from reactive stress to proactive revenue protection.
INCREASE your win rates and minimize financial leakage using industry best practices for dispute management.
ACCESS next-generation security tools like 3D Secure to transform operational burdens into high-tech defense systems.
Stephanie has spent seven years in the payments industry helping merchants protect their bottom line against modern financial threats. As the Partner Launch Manager at Xplor Pay, she empowers attraction owners to strengthen their backend processes and ensure facility revenue stays exactly where it belongs.
By providing insider access to streamlined dispute management tools, Stephanie helps Gatemaster partners turn payment security into a competitive advantage. Her mission is to give owners the peace of mind that their hard-earned revenue is defended by the best technology in the industry.
Matthew Ulery
Product Sales Specialist & Sales Manager at Alvarado
Why Attend This Session:
ACHIEVE market-leading growth by applying scaling strategies from technology startups with 750%+ growth rates.
EXECUTE a “Guest Journey Audit” at your entry point to ensure a frictionless, 7-star first impression.
UNIFY your hardware stack—turnstiles, pedestals, and handhelds—into a single, intelligent ecosystem.
ELIMINATE operational bottlenecks using blueprints informed by a decade of experience on the product-user side.
Matthew Ulery is a premier Sales Engineer at Alvarado, leading the sports and entertainment division in venue access. He works alongside global ticketing leaders like Gatemaster and Ticketmaster to ensure total system synergy.
At the GT Summit, Matthew provides the blueprint for “Intelligent Entry.” He empowers facility leaders to move beyond simple hardware and toward a fully integrated technical stack that enhances security, streamlines crowd control, and maximizes throughput during peak hours.
Dr. Stephen Sims
General Manager at SomerSplash Waterpark
Ed.D, ATC, ICAE
Why Attend This Session:
SCALE your operational capacity using blueprints from nearly 20 years of leading multi-million dollar facilities.
DUPLICATE the proven service procedures that famously increased park attendance by 50%.
NAVIGATE high-stakes complexity with strategies for managing $1.2M budgets and 120+ person seasonal teams.
SAFEGUARD the “Health of your Operation” by integrating professional risk management and safety standards into your daily workflow.
Dr. Stephen Sims is an IAAPA Certified Attractions Executive (ICAE) who brings scholarly rigor to the “front lines” of facility management. With a Doctorate in Organizational Leadership, he bridges the gap between complex academic policy and real-world profitability.
Having overseen massive seasonal growth and operational transformations, Dr. Sims provides tactical, evidence-based blueprints for managing seasonal chaos. His mission is to empower local facility leaders to implement the policies and leadership structures required to turn local attractions into regional powerhouses.
Cheryl Nachbauer
Founder of Colibri Design Collective
Why Attend This Session:
PIONEER “Belonging Intelligence” using a framework that translates emotional connection into actionable analytics.
BUILD regenerative “storyworlds” where data and architecture co-create ecosystems that keep guests coming back.
DELIVER massive engagement results, including a proven 37% increase in multigenerational participation.
REDEFINE your facility standards by moving beyond “attractions” to create ecosystems of measurable belonging.
Cheryl is a multidisciplinary designer pioneering the fusion of design and data. As a visionary in Universal Design, she creates storytelling systems that bridge cultures and abilities through color, texture, and technology.
Her work demonstrates that when data and design co-create, guest experiences become powerful tools for empathy and connection. Cheryl empowers attraction leaders to co-create environments that resonate on a deeply human level while delivering world-class, measurable results.
Kreda McCullough
Founder, CEO and Messaging Alignment Architect at Visionary Vibe Solutions
Why Attend This Session:
- BRIDGE the gap between “expertise” and income by aligning your messaging to drive measurable revenue.
- DEPLOY the “AI Voice Audit” to score your brand authority and conversion potential without losing your authentic voice.
- UTILIZE science-backed strategies rooted in sales psychology and neuroscience to influence guest behavior.
- ELIMINATE “post and hope” marketing by building systems that make your facility the obvious choice for guests.
Kreda is the 2025 Spark Award winner, specializing in high-conversion messaging and buyer psychology. She helps leaders leverage customized AI solutions to amplify their impact and tighten their language to drive results.
As a featured guest on “Live with Sondra,” Kreda provides the blueprint for Messaging Alignment. She empowers facility leaders to stop settling for “polished” content and start executing strategic moves that resonate deeply with guests and—most importantly—move the money.
Erik Flood
Director of Business Transformation at Tork
Why Attend This Session:
OPTIMIZE high-traffic areas using “Smart Venue” solutions currently active in 20+ countries worldwide.
SOLVE the “unsolvable” labor shortage by using IoT/SaaS technology to do more with fewer staff members.
HARNESS “Vision Cleaning” models to transition your team from reactive stress to data-driven productivity.
UNLOCK premium business outcomes by treating hygiene as a critical pillar of guest satisfaction and park ROI.
Erik is a “Business Transformation Architect” with a background in Computer Science. He oversees the global Tork IoT business, helping world-class venues use data to solve real-world staffing and expectation pressures.
As a champion for AI and automation, Erik specializes in integrating emerging technologies into service models. He empowers facility operators to move beyond manual checklists and toward an automated ecosystem where every minute—and every impression—counts toward the bottom line.
Brandon Toller
VP of Solutions Delivery & Optimization at TeakÂ
Why Attend This Session:
DELIVER high-performing digital solutions by mastering the strategic lifecycle of modern SaaS.
MASTER “Product Adoption” to bridge the gap between buying technology and actually seeing results.
OPTIMIZE your Guest Experience (UX) using specialized roadmaps designed for technical clarity.
DRIVE massive operational ROI by ensuring your software investments translate into daily workflow efficiency.
Brandon is an elite strategist in the intersection of digital marketing and user adoption. As the VP of Solutions Delivery at Teak (formerly Protecht), he oversees the delivery of high-performing products that simplify complex technical environments for the end-user.
With a specialized background in Technical Communications, Brandon ensures that new technology is not just “purchased,” but effectively integrated into a facility’s daily operation. At the GT Summit, he provides the blueprint for ensuring that your digital tools actually work for your team and your guests, moving beyond the “purchase” and toward total optimization.
Robert Persichitte
Financial Planner at Delagify
Why Attend This Session:
BUILD bulletproof financial systems by identifying exactly where traditional accounting fails your business.
MOVE from “guessing” to “knowing” using the Chaos to Clarity framework to analyze your data quality.
REVEAL your true profitability to manage rising costs and make confident, data-driven decisions.
REFINE your practice beyond incomplete spreadsheets toward clear, dependable numbers and solid evidence.
Robert leverages an extensive background as a performance auditor and methodologist to help attraction operators protect their bottom line. As the founder of Delagify Financial, he provides the blueprint for the high-stakes financial reporting required to lead a modern facility.
His work focuses on the intersection of data and strategy, ensuring that leaders have reliable evidence to guide their organizations through complex economic shifts and operational noise. At the GT Summit, Robert empowers owners to move past the “noise” and gain the information integrity needed to scale with total financial certainty.