Gatemaster Blog
Bringing Stories to Life – The Power of Video in Attractions
Bringing Stories to Life – The Power ofVideo in Attractions Overview: In the latest episode of Live with Sondra, Gatemaster Technology CEO Sondra Shannon sat down with Joshua Leppert, Executive Producer at Sunshine Media, to discuss the transformative role of video...
How an Effective Cashier Training Program Can Transform Your Attraction’s Operations
In the fast-paced world of theme park and attraction operations, cashiers play a pivotal role. They’re often the first point of contact for guests, shaping their experience from the moment they arrive. But their responsibilities extend beyond ticket...
The Psychology Behind Haunted Attraction Design
Leading High-Performance Teams in Waterpark Operations Overview: In the first live session of the year, Sondra Shannon, CEO of Gatemaster Technology, sits down with Professor Lynne Vincent, an Associate Professor at Syracuse University, to explore the psychology...
Leading High-Performance Teams in Waterpark Operations
Leading High-Performance Teams in Waterpark Operations Overview: In the latest episode of "Live with Sondra," Gatemaster Technology CEO Sondra Shannon sat down with Shawn Kidd, Director of Operations at Island H2O Water Park, to discuss the key elements of building...
Mastering A/B Testing for Success with Gatemaster Technology
When it comes to optimizing your business decisions, A/B testing is an essential tool. Whether you're looking to fine-tune pricing strategies, enhance your website’s design, or improve the effectiveness of a marketing campaign, A/B testing provides the data-driven...
The Human Factor in Ride Safety and Queue Design
The Human Factor in Ride Safety and Queue Design Overview: In the latest episode of "Live with Sondra," Gatemaster CEO Sondra Shannon sat down with Neil Wilson, Senior Consultant at Universal Verification, to discuss the critical role of human behavior in ride safety...
From Vision to Reality: Gatemaster’s 30-Year Legacy of Enhancing Attractions Worldwide 🌎
In the world of entertainment and amusement parks, where imagination meets innovation, few companies have shaped the industry like Gatemaster. For 30 years, Gatemaster has been a pioneer in attraction technology, transforming operations across 10 industries in 16...
Inside FEC Success: Insights on Food, Beverage, and Operational Strategy
Inside FEC Success: Insights on Food, Beverage, and Operational Strategy Overview: In this dynamic live session, Gatemaster Technology CEO, Sondra Shannon, sat down with Tim Murphy, CEO of Murfeez Entertainment, to delve into the strategies driving success in Family...
Seasonal and Exclusive Experiences: Elevating Excitement and Expanding Opportunities
In the ever-evolving world of attractions and hospitality, one of the most powerful tools for drawing in visitors and keeping their interest year-round is the concept of seasonal and exclusive experiences. These limited-time attractions and themed events not only...
Sustainable Waterpark Operations: How POS & Ticketing Tech Can Reduce Waste & Costs
Waterparks are high-energy, high-resource operations that generate significant waste and consume large amounts of water and energy. As sustainability becomes a top priority for businesses and consumers alike, adopting eco-friendly technology solutions—especially in...
Digital Transformation: Enhancing Experiences with Mobile and Online Tools
In today’s fast-paced digital landscape, businesses must adapt to evolving consumer expectations. For those in the entertainment, ticketing, and attraction industries, digital transformation is not just a buzzword – it’s a necessity. Optimizing mobile apps,...
The Power of Giving: Transforming Community Engagement Through Charitable Marketing
The Power of Giving: Transforming Community Engagement Through Charitable Marketing Overview: In this engaging live session, Sondra Shannon welcomed Renee Zau to discuss the transformative impact of charitable marketing on community engagement. Together, they ...














