Gatemaster Blog
Are You Listening? Using Tech to Elevate Guest Feedback in Attractions
Are You Listening? Using Tech to Elevate Guest Feedback in Attractions Overview: In this episode of Live with Sondra, Gatemaster CEO Sondra Shannon and Jamie Flaherty, VP of Business Development & Marketing at NetServ Applications, explore the impact of technology...
Unlocking Fear: The Art of Haunted Attraction Design
Unlocking Fear: The Art of Haunted Attraction Design Overview: In this thrilling edition of Live with Sondra, Gatemaster's CEO, Sondra Shannon, hosts haunted attraction designer Leonard Pickel, who has crafted over 300 haunts globally. They dive into the essential...
Insights & Ambition: Sondra Shannon’s Guide to Event Success on the Business Amplified Podcast
Insights & Ambition: Sondra Shannon’s Guide to Event Success on the Business Amplified Podcast Earlier this year, our CEO, Sondra Shannon, had the privilege of being featured on the renowned podcast, Business Amplified, hosted by Kevin Dunlap. During the episode,...
📅 Mastering Calendar and Capacity Ticketing
Streamline Your Theme Park Operations with Gatemaster’s Calendar and Capacity Ticketing Solutions In the bustling world of theme parks and attractions, effectively managing guest flow, ticketing, and capacity is crucial for smooth operations and a memorable guest...
Optimizing Park Operations: Practical Solutions for Common Challenges
Optimizing Park Operations: Practical Solutions for Common Challenges Overview: In the latest episode of “Live with Sondra”, our CEO Sondra Shannon welcomed Tiffany Blair, Gatemaster’s EVP of Client Success and Support, to discuss the crucial topic of optimizing park...
Engineering Thrills: Merging Technology with Human Experience in Modern Attractions
Engineering Thrills: Merging Technology with Human Experience in Modern Attractions Overview: In an exciting session of "Live with Sondra," Gatemaster’s CEO, Sondra Shannon, sat down with Brendan Walker, the world-renowned "Thrill Engineer" and founder of Studio Go Go...
Mastering Marketing – Strategies for Growth & Success
Mastering Marketing - Strategies for Growth & Success In this episode of "Live with Sondra," Sondra Shannon, CEO of Gatemaster Technology, hosted Stacy Reed, a Fractional CMO at Stacy Zeal & Co. Stacy is a Facebook ads expert who has driven over $150 million...
Variable Pricing vs. Dynamic Pricing: How Gatemaster Ensures Fair, Transparent Pricing for Your Guests
In today’s digital marketplace, many industries are experimenting with dynamic pricing—a system where prices fluctuate based on demand. From concert tickets, like the recent Oasis ticket surge, to fast food chains like Wendy’s, surge pricing has stirred significant...
The Benefits of Contactless Ticketing in the Post-Pandemic World
As the global landscape continues to adjust to the aftermath of the pandemic, industries are met with unique challenges and opportunities. Among these, the attractions industry stands out with the adoption of contactless ticketing solutions, marking a strategic shift...
💲 Future Revenue vs. Instant Sales: The Key Differences Explained
When managing finances in any business, especially in industries that deal with deposits, gift cards, or account payments, it’s crucial to differentiate between “future revenue” and “current sales revenue”. This distinction becomes particularly important when tracking...
Why Value-Add Bands Are the Game-Changer in Cashless Transactions
In a world moving toward cashless transactions, attractions need effective solutions to streamline operations, while enhancing customer experiences. Two popular options include cash-loaded wristbands and value-add bands storing merchandise. While both work, the...
🎫 Ticket Barcode Not Scanning? Here are Tops Reasons Why and How to Fix it
For Attraction Operators: This article is intended for amusement parks, waterparks, family entertainment centers, and attractions troubleshooting ticket barcode scanning issues at gates, kiosks, or POS systems. If you’re managing guest entry, access control, or ticket...
