Live With Sondra In Studio

Strategy in the Feed, Legacy Underwater

In this special Live with Sondra in Studio double feature, Sondra talks with:

• Alex Ojeda – Forbes 30 Under 30 and TIME100 honoree, reaching 14M+ followers and 2B+ views a year.
• Hannah and Keenan of Sub Sea Systems – second‑generation leaders behind underwater experiences like Sea Trek, Snuba, Solar Cat, and more.

Together, they show how experience, content, and operations are fusing into one strategy—decided as much in the scroll as at the gate.

Alex Ojeda: Parks Built for the Feed

Alex isn’t just filming rides; he’s reading how parks really perform through content.

Experience as strategy
“The parks that thrive won’t be the loudest, they’ll be the most intentional, because experience is no longer a decoration. It’s a strategy.”

Your real product is the feelings, frictions, and shareable moments guests post—not just your ride list.

Social as demand engine
Visit decisions are made in 3–5 seconds in a feed. Treating social as a side channel means missed discovery, shares, and data. In this world, waiting for perfect is the risk; showing up is the strategy.

Complaints as insight
Comments and reviews become live guest research, guiding what you change, explain, and show before guests arrive. This episode plays like a CEO briefing on designing parks for a creator‑driven world.

Hannah & Keenan: An Underwater Legacy in Motion

Hannah and Keenan reveal what it looks like to build a multi‑generation, experience‑led business.

Their father founded Sub Sea Systems in 1985 to give people underwater experiences they’d never have otherwise. They’ve expanded the portfolio while keeping that purpose intact.

Their paths into leadership differ—Hannah’s intentional, education‑driven route and Keenan’s more winding, hands‑on return—but they’re anchored in the same mission.

They’re honest about misses like Clear Lounge, treating them as lessons and IP to repurpose rather than failures to hide: we hurt, we learn, we repurpose, we move. The result is a leadership story that’s warm, human, and quietly high‑performance.

Why It Matters

Across both episodes, the question for leaders is:

Are you intentionally designing your park for a world where every guest is a creator—and where long‑term legacy matters as much as short‑term wins?

These conversations help CEOs, GMs, and attraction leaders see:

• Experience, content, and operations as one integrated strategy
• Social video as core demand infrastructure, not an afterthought
• How to build a human‑first, multi‑generation attractions business

Stay tuned for the release of these Live with Sondra in Studio episodes and get ready to bring these ideas back to your own park, resort, or attraction.

Watch & Listen on the Go!

Listen to Live with Sondra In Studio on your favourite platforms including: LinkedIn, YouTube, Instagram, TikTok and X!

This episode isn’t just for your marketing team. If you’re responsible for P&L, send us your park’s top goal for the next 12 months—attendance, per-cap spend, or guest satisfaction. We’ll sit down for a no-fluff strategy session to strategize how Gatemaster can help you achieve those goals.