Secure Automation: Stop Losing $25M+ to Risk Gaps

Overview:

On this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, sat down with Shannon Noonan, CEO and Founder of High Noon Consulting, to discuss how attractions can embrace automation without sacrificing security. With over 18 years of experience, Shannon shared actionable strategies to protect guest data while driving growth.

Insights from This Live

• Automation boosts revenue:
  Moving from manual processes to automation allows attractions to serve more guests efficiently, increasing revenue potential.
• Security must scale:
  As automation grows, so does the risk. Businesses must ensure security measures evolve alongside technology.
• Multifactor authentication (MFA) matters:
  A simple switch to multifactor authentication can drastically reduce risk overnight.
• Data access control is critical:
  Restricting who can view sensitive guest information minimizes internal and external threats.
• Compliance drives growth:
  Strong compliance isn’t just a checkbox—it can secure contracts and generate millions in revenue.

Notable Quotes

• “Data is a new form of currency… If you devalue it because it’s out there versus protecting it, you don’t realize it’s worth.”
  – Shannon Noonan [36:00]
• “You need to know who and what and where someone can get access to information and make sure it is restricted because not everybody needs to see everything.”
  — Shannon Noonan [17:12]
• “Do you know how many people out there are using chat GPT and trying to make their lives better, but they don’t realize they’re leaking information out in the open because they’re not trained or educated on that element?”
  — Shannon Noonan [19:23]
• “If your security doesn’t scale with your systems, you could actually be putting your guests [and] business at risk.”
  — Sondra Shannon [2:02]
• “When you know better, you do better. That’s the truth.”
  – Sondra Shannon [44:49]

High Noon Consulting Approach

Shannon emphasized secure automation as a growth enabler. Her firm helps attractions implement compliance frameworks like GDPR and ISO, ensuring data protection while supporting operational efficiency. This approach transforms security from a cost center into a revenue driver.

Shannon’s Preferences and Technology

Shannon highlighted multifactor authentication as a quick win for attractions. She also warned against blind spots in PCI compliance and stressed the importance of training teams on safe AI usage to prevent accidental data leaks.

Improving Guest Experience

Automation enhances speed and convenience, allowing attractions to serve more guests per hour. Shannon noted that efficiency paired with robust security builds trust, ensuring guests feel safe while enjoying seamless experiences.

Creating Memories and Guest-Centric Culture

Shannon shared that feeling safe at parks comes from knowing processes are rigorous. Attractions that prioritize data security and transparency create environments where families return confidently, reinforcing loyalty and memorable experiences.

Gatemaster’s Guests’ Appreciation and Value

Sondra explained how Gatemaster integrates secure processes into its point-of-sale systems, including forensic-ready data and strict access controls. These measures protect financial and personal information, reinforcing guest trust and industry confidence.

Closing

Security and automation aren’t opposing forces—they’re partners in growth. By implementing simple measures like multifactor authentication and robust compliance, attractions can protect guests while scaling operations. Want to share your innovation?

Connecting with the Speakers