Guest Media: Scaling Revenue Through Automation

In this episode of Live with Sondra, Sondra Shannon sits down with François Tremblay, CEO of Kool Replay, to discuss how AI-powered guest media is transforming attraction operations.

The big idea: guest photos and videos are no longer just souvenirs. They’re a scalable revenue stream, marketing engine, and guest engagement tool.

The Executive Brief

The Problem: Most attractions still treat guest media as a manual, labor-intensive operation, leaving significant revenue and marketing opportunities untapped.

The Transformation: Turn guest memories into an automated digital ecosystem that drives ancillary revenue, brand awareness, and post-visit engagement.

The Strategy: Automate content capture, AI-powered editing, and instant delivery while integrating media sales directly into existing booking, POS, and guest experience systems.

The Strategic Framework:

Phase 1: Identify the Opportunity
Recognize guest media as a profit center, not an operational expense. Guests purchasing media often spend up to 35% of the activity value on memories.

Phase 2: Automate the Workflow
Leverage AI to automate capture, editing, guest association, and distribution while reducing labor costs.

Phase 3: Deliver Instantly
Provide content immediately after the experience when purchase intent and emotional engagement are highest.

Phase 4: Amplify the Brand
Turn guests into ambassadors by making branded, shareable content easy to access and distribute across social channels.

Operational Excellence

Tremblay’s leadership philosophy is simple:

Automate tasks where human involvement adds little value.
Preserve human interaction where it enhances the guest experience.
Build integrated ecosystems instead of disconnected technology solutions.
Prioritize reliability because every missed memory impacts guest satisfaction.

Strategic Growth Spotlight

From Marketing Content to Social Proof

One Kool Replay client operating a bungee attraction saw stronger engagement when they shifted from highly produced promotional videos to authentic guest reaction footage.

The takeaway: real guest experiences generate more trust, engagement, and visibility than traditional advertising alone.

The Power Quote

“Let the guests be your ambassadors. Associate your brand with the peak of their experience during that day.”

– François Tremblay

Scale with Intentionality

The future of guest engagement extends far beyond the exit gate. Attractions that connect admissions, POS, guest media, and digital engagement into a single ecosystem will create stronger revenue streams and more resilient brands.

Through integrated technology partnerships, attractions can transform memories into measurable business growth while delivering a seamless guest journey from purchase to post-visit engagement.

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