Gatemaster Blog
Starting Group Visits Off Right: Payment, Greetings & Great Experiences
Hosting group visits-from school field trips to tour buses and preschools-can be incredibly rewarding, but it also comes with its own set of challenges. Over the years, we’ve discovered that a few key policies and practices make all the difference in creating smooth,...
More Than a Ticket: The Psychology Behind Three-Tier Pricing for Attractions
In today’s crowded attraction industry where experiences are the currency and memories are the product a smart pricing strategy can make or break your bottom line. And lately, one simple move is helping attractions of all sizes pull ahead: offering three-tiered...
The Power of Improv in Leadership: Boosting Culture & Resiliency
The Power of Improv in Leadership: Boosting Culture & Resiliency Overview: In a powerful episode of Live with Sondra, Gatemaster Technology’s CEO Sondra Shannon sat down with Heather Barnes, Founder & CEO of Improv @ Work LLC, for a compelling conversation on...
Building a High-Performance Culture That Scales for Peak Season
For seasonal attractions, festivals, and event venues, peak season success doesn’t start when guests arrive—it begins months in advance. The most successful operators know that behind every seamless guest experience is a well-prepared team, aligned around a shared...
Smart Restrooms, Happier Guests: The Cleanliness KPI You’re Missing
Smart Restrooms, Happier Guests: The Cleanliness KPI You’re Missing Overview: In this must-watch episode of Live with Sondra, Gatemaster CEO Sondra Shannon sat down with Sara Muntner of Essity Professional Hygiene to unpack a surprisingly powerful driver of guest...
The Power of Giving: Transforming Community Engagement Through Charitable Marketing
At Gatemaster Technology, we believe in the power of giving and the importance of fostering community connections. That's why we're thrilled to announce our partnership with DonationMatch, a leading platform that streamlines the charitable donation process for...
The Unsung Heroes of the Front Line: Why Cashier Training Matters at Attractions
When you think about your last visit to a zoo, amusement park, museum, or any popular attraction, chances are your experience began with a cashier. They were the first smile you saw, the first interaction you had and often, the first impression that shaped your entire...
How AI Is Set to Revolutionize Lifeguarding
When most people think of lifeguards, they picture someone perched high on a chair, scanning the waves with a watchful eye, whistle ready, and a bright red rescue buoy by their side. But as technology evolves, the classic image of lifeguarding is starting to shift....
The Power of Happy Teams: How Staff Happiness Transforms Customer Experience
In today’s competitive business landscape, companies are constantly seeking new ways to enhance customer experience. While many focus on technology, marketing strategies, and product innovation, one of the most powerful and often overlooked drivers of customer...
Maximizing the Impact: Best Practices for Promo Codes for Attractions
Promo codes can be a powerful tool for attractions to drive ticket sales, encourage repeat visits, and build customer loyalty. But to get the most out of them, it’s important to use them strategically. Here are a few best practices to keep in mind when using promo...
Savor the Story: F&B That Shapes the Guest Journey
Savor the Story: F&B That Shapes the Guest Journey Overview: In the latest episode of Live with Sondra, Gatemaster Technology’s CEO, Sondra Shannon, sat down with freelance writer and F&B expert, Sarah Bisacca, to explore the vital role food and beverage...
Unlock Peak Performance: Proven Coaching Strategies for Revenue Boost
Unlock Peak Performance: Proven Coaching Strategies for Revenue Boost Overview: In the latest episode of Live with Sondra, Gatemaster Technology CEO Sondra Shannon welcomed her husband and renowned business coach at No 1 Coaching, Jake Shannon, to discuss...
