Gatemaster Blog
The Tech Behind the Tap: Innovations in Self-Serve F&B
The Tech Behind the Tap: Innovations in Self-Serve F&B Overview: In this forward-thinking episode of “Live with Sondra,” Gatemaster CEO Sondra Shannon sits down with Jose Hevia, founder and CEO of DraftServ Technologies, for an engaging conversation on the future...
Top 5 Ticketing Problems for Attractions – and How Gatemaster Solves Them
If you operate a theme park, museum, zoo, or family entertainment center, you know that managing ticketing can be just as important as delivering a great guest experience. Unfortunately, many attraction operators struggle with outdated systems and disconnected tools...
How Kiosks and Mobile Ordering Are Transforming Theme Parks and Redefining the Guest Experience
In an industry defined by immersive environments and high-volume crowds, few technological advancements have proven as impactful as the integration of kiosks and mobile ordering systems. These tools are not just conveniences, they're catalysts for operational...
Streamlining Without Sacrificing Hospitality: How Top Attractions Balance Speed and Guest Experience
For seasonal attractions, speed and hospitality often feel like opposing forces—especially during peak days when guests are lining up for food, rides, and experiences. But what if you could streamline your operations without compromising warmth, quality, or personal...
Starting Group Visits Off Right: Payment, Greetings & Great Experiences
Hosting group visits-from school field trips to tour buses and preschools-can be incredibly rewarding, but it also comes with its own set of challenges. Over the years, we’ve discovered that a few key policies and practices make all the difference in creating smooth,...
More Than a Ticket: The Psychology Behind Three-Tier Pricing for Attractions
In today’s crowded attraction industry where experiences are the currency and memories are the product a smart pricing strategy can make or break your bottom line. And lately, one simple move is helping attractions of all sizes pull ahead: offering three-tiered...
The Power of Improv in Leadership: Boosting Culture & Resiliency
The Power of Improv in Leadership: Boosting Culture & Resiliency Overview: In a powerful episode of Live with Sondra, Gatemaster Technology’s CEO Sondra Shannon sat down with Heather Barnes, Founder & CEO of Improv @ Work LLC, for a compelling conversation on...
Building a High-Performance Culture That Scales for Peak Season
For seasonal attractions, festivals, and event venues, peak season success doesn’t start when guests arrive—it begins months in advance. The most successful operators know that behind every seamless guest experience is a well-prepared team, aligned around a shared...
Smart Restrooms, Happier Guests: The Cleanliness KPI You’re Missing
Smart Restrooms, Happier Guests: The Cleanliness KPI You’re Missing Overview: In this must-watch episode of Live with Sondra, Gatemaster CEO Sondra Shannon sat down with Sara Muntner of Essity Professional Hygiene to unpack a surprisingly powerful driver of guest...
The Power of Giving: Transforming Community Engagement Through Charitable Marketing
At Gatemaster Technology, we believe in the power of giving and the importance of fostering community connections. That's why we're thrilled to announce our partnership with DonationMatch, a leading platform that streamlines the charitable donation process for...
The Unsung Heroes of the Front Line: Why Cashier Training Matters at Attractions
When you think about your last visit to a zoo, amusement park, museum, or any popular attraction, chances are your experience began with a cashier. They were the first smile you saw, the first interaction you had and often, the first impression that shaped your entire...
How AI Is Set to Revolutionize Lifeguarding
When most people think of lifeguards, they picture someone perched high on a chair, scanning the waves with a watchful eye, whistle ready, and a bright red rescue buoy by their side. But as technology evolves, the classic image of lifeguarding is starting to shift....














