Gatemaster Blog
Why Attractions Need Marketing (and 5 Easy Ways to Get Started)
Attractions thrive on guest engagement, but in today’s digital world, simply having a great experience isn’t enough. If people don’t know about your attraction, they can’t visit! Marketing helps drive awareness, increase attendance, and build guest loyalty. Yet, many...
The Power of Being Rememorable: Elevating Guest Loyalty & Experiences
The Power of Being Rememorable: Elevating Guest Loyalty & Experiences Overview: In the latest episode of Live with Sondra, Gatemaster Technology CEO Sondra Shannon sat down with Bob Pacanovsky, keynote speaker and Chief Hospitality Officer at The Black Tie...
From Breakup to Breakthrough: Thriving After a Company Split
From Breakup to Breakthrough: ThrivingAfter a Company Split Overview: In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, sat down with Aurora Elicerio, Principal Owner of Eos Edge Consulting, to discuss navigating professional...
AI-Powered Messaging: Transforming Audience Connections
AI-Powered Messaging: Transforming Audience Connections Overview: In this engaging session of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, welcomed special guest Kreda McCullough, Messaging Alignment Strategist and CEO of Visionary Vibe...
Boost Retention & Culture Without Breaking the Budget
Boost Retention & Culture Without Breaking the Budget Overview: In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, welcomed Anthony Poponi, CEO of Focus on the 40, to discuss a vital topic in the attractions industry—enhancing...
Why Choosing Commercial-Grade Point of Sale (POS) Hardware Over Personal Use Hardware Matters
In today’s fast-paced business environment, the tools you rely on play a significant role in determining your success. One of the most critical yet often overlooked aspects is the hardware you use. Choosing between commercial-grade Point of Sale (POS) hardware and...
Why Your Amusement Park Needs an All-in-One Ticketing and POS Solution
The Importance of a Robust Amusement Park Management System Managing an amusement park involves juggling multiple operations, from ticketing and guest admissions to retail and food sales. An all-in-one amusement park management system with integrated ticketing and...
Why an Integrated POS & Ticketing System is a Game-Changer for Waterparks
Managing a waterpark efficiently requires seamless operations, fast guest service, and streamlined revenue tracking. Traditional POS and ticketing systems often operate separately, leading to inefficiencies and lost revenue opportunities. An all-in-one waterpark...
Bringing Stories to Life – The Power of Video in Attractions
Bringing Stories to Life – The Power ofVideo in Attractions Overview: In the latest episode of Live with Sondra, Gatemaster Technology CEO Sondra Shannon sat down with Joshua Leppert, Executive Producer at Sunshine Media, to discuss the transformative role of video...
How an Effective Cashier Training Program Can Transform Your Attraction’s Operations
In the fast-paced world of theme park and attraction operations, cashiers play a pivotal role. They’re often the first point of contact for guests, shaping their experience from the moment they arrive. But their responsibilities extend beyond ticket...
The Psychology Behind Haunted Attraction Design
Leading High-Performance Teams in Waterpark Operations Overview: In the first live session of the year, Sondra Shannon, CEO of Gatemaster Technology, sits down with Professor Lynne Vincent, an Associate Professor at Syracuse University, to explore the psychology...
Leading High-Performance Teams in Waterpark Operations
Leading High-Performance Teams in Waterpark Operations Overview: In the latest episode of "Live with Sondra," Gatemaster Technology CEO Sondra Shannon sat down with Shawn Kidd, Director of Operations at Island H2O Water Park, to discuss the key elements of building...
