As the world becomes increasingly digital, attractions need to keep up with the times. Outdated software for online and mobile purchases for your guests can cost you lost sales and customer satisfaction. Up-to-date software provides an enjoyable experience for your...
The guest-driven transaction is a new way of thinking about customer service and hospitality. It focuses on creating an experience beyond just the transaction and instead creates an atmosphere that customers want to return to. Here are ten reasons why this type of...
With more and more people making purchases online, attraction owners and operators need to ensure their customers’ online transactions are secure. This is especially true when you consider that many customers may be using their credit cards, debit cards, or other...
In a highly competitive atmosphere, a consumer can consume up to 5,000 ads per day according to the research firm Yankelovich in 2007. That number is estimated to be between 6,000 to 10,000 in 2021. “The purpose of advertising and branding is to increase awareness of...
More and more guests are using mobile devices to buy, allowing for the opportunity to upsell as part of the purchasing path before arrival at your facility. If they know what is available before they arrive this leads to happier interactions with employees and a...
What are some ways that we can cut down on season pass and membership processing and enhance the guest experience? At the beginning of each season, many facilities struggle with the long lines associated with guests attempting to process their season pass voucher into...