Gatemaster Blog
The Power of Imagery: Your Park’s Visual Story
The Power of Imagery: Your Park's Visual Story Overview: Sondra Shannon, CEO of Gatemaster Technology, recently sat down with Stephanie Tassone, Owner of Stephanie Tassone Creative, to discuss the critical role of visual storytelling in the attractions industry. ...
Gatemaster is Heading to the WWA Show 2025: Here’s What You Can Expect
The countdown is on! 🎉 The World Waterpark Association (WWA) Show 2025 is just around the corner, and the Gatemaster Technology team couldn’t be more excited to connect with waterpark professionals from around the globe. Whether you’re a family-owned park, a...
Live Experience Data: From Insights to Audience Impact
Live Experience Data: From Insights to Audience Impact Overview: Gatemaster Technology CEO Sondra Shannon recently hosted an insightful episode of the "Live with Sandre Show" with special guest Cody Lassen, Tony Award-winning Producer, to master customer data,...
Storytelling Magic: Building Brands for Attractions
Storytelling Magic: Building Brands for Attractions Overview: The latest episode of the "Live with Sondra Show" featured an insightful conversation with guest Peter Jude Richiardi, founder of Brandartica and a former brand strategist at Disney. Host and Gatemaster...
F&B as a Destination: Driving Attraction Success
F&B as a Destination: Driving Attraction Success Overview: In the latest episode of the “Live with Sondra” show, Gatemaster CEO, Sondra Shannon, sat down with a true veteran of the attractions industry, Ken Whiting, President and CEO of Whiting’s Foods. This...
Transforming Spaces: The Rise of Downloadable Theme Parks
Transforming Spaces: The Rise of Downloadable Theme Parks Overview: This week on "Live with Sondra," Sondra Shannon, CEO of Gatemaster Technology, welcomed an incredibly innovative guest, Aiden Wolf, CEO and Co-Founder of Dream Park. In this episode, they dove deep...
The Principled Path: Leading Attractions Through Transformation & AI
The Principled Path: Leading Attractions Through Transformation & AI Overview: Sondra Shannon, CEO of Gatemaster Technology, and Bruce Wren, Founder and CEO of ACE Independent Consulting Services, explored the core tenets of principled leadership, the...
The Principled Path: Leading Attractions Through Transformation & AI
Strategic Resilience: Leading Attractions Through Change & AI Overview: In a compelling episode of "Live with Sondra," Sondra Shannon, CEO of Gatemaster Technology, delved into the critical topic of strategic resilience, leading attractions through change, and...
Data-Driven Culture for Engaging Modern Audiences
Data-Driven Culture for Engaging Modern Audiences Overview: Chloé Grossmann brings extensive expertise in guiding cultural institutions, including theaters, festivals, and museums, through the effective adoption of CRM (Customer Relationship Management) and...
The Problem with AI Email Summaries: How They’re Impacting Guest Communication (and What Gatemaster Clients Should Know)
Email service providers like Yahoo are rolling out AI-powered summaries that automatically extract and display key details from emails—often before the recipient even opens them. While this feature offers convenience to users, it introduces a new challenge for...
Bowling & Beyond: Social Gaming’s Attraction Impact
Bowling & Beyond: Social Gaming's Attraction Impact Overview: In a captivating episode of "Live with Sondra," Gatemaster Technology CEO Sondra Shannon engaged in a thought-provoking discussion with Bart Burger, Director of Marketing and Investor Success at...
Simplify Guest Entry & Safety: How Gatemaster Solves Access Control Challenges for Amusement Parks, Waterparks, and Attractions
In the world of amusement parks, waterparks, family entertainment centers (FECs), and other attraction facilities, managing guest entry is one of the biggest operational headaches. Long lines, missed restrictions, and complicated pass validation can ruin the guest...
