USING SOCIAL MEDIA FOR MARKETING AT SKI RESORTS

Social media and online marketing have revolutionized the way ski resorts find and communicate with their customer base. Those who recognize the potential of reaching a worldwide audience have already begun the process of broadening their branding efforts and leaving...

5 Common Questions About Background Screening

Why should I conduct background checks?  Background screening aids in preventing workplace violence, negligent hiring and other risks such as employee theft. The type of screening you need should be dependent on the roles and responsibilities of the position. It is...

Part 1: Season Passes 101

What Exactly is a Season Pass? A season pass is a form of ticketing that entitles pass holders to future admission or entry to the park for a season. Season pass holders are often your biggest supporters and fans of your park and attractions. Let’s talk about the...