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Mastering Marketing – Strategies for Growth & Success

Mastering Marketing – Strategies for Growth & Success

by Sondra Shannon | Oct 15, 2024 | Live With Sondra

Mastering Marketing – Strategies for Growth & Success In this episode of “Live with Sondra,” Sondra Shannon, CEO of Gatemaster Technology, hosted Stacy Reed, a Fractional CMO at Stacy Zeal & Co. Stacy is a Facebook ads expert who has driven...
Variable Pricing vs. Dynamic Pricing: How Gatemaster Ensures Fair, Transparent Pricing for Your Guests

Variable Pricing vs. Dynamic Pricing: How Gatemaster Ensures Fair, Transparent Pricing for Your Guests

by Sondra Shannon | Oct 8, 2024 | Case Studies, Industries, Services, Systems, Tips & Tricks

In today’s digital marketplace, many industries are experimenting with dynamic pricing—a system where prices fluctuate based on demand. From concert tickets, like the recent Oasis ticket surge, to fast food chains like Wendy’s, surge pricing has stirred significant...
The Benefits of Contactless Ticketing in the Post-Pandemic World

The Benefits of Contactless Ticketing in the Post-Pandemic World

by Sondra Shannon | Sep 30, 2024 | Industries, Services, Systems, Tips & Tricks

As the global landscape continues to adjust to the aftermath of the pandemic, industries are met with unique challenges and opportunities. Among these, the attractions industry stands out with the adoption of contactless ticketing solutions, marking a strategic shift...
💲 Future Revenue vs. Instant Sales: The Key Differences Explained

💲 Future Revenue vs. Instant Sales: The Key Differences Explained

by Sondra Shannon | Sep 30, 2024 | Hardware, Industries, Services, Software, Systems, Tips & Tricks, Users

When managing finances in any business, especially in industries that deal with deposits, gift cards, or account payments, it’s crucial to differentiate between “future revenue” and “current sales revenue”. This distinction becomes particularly important when tracking...
Why Value-Add Bands Are the Game-Changer in Cashless Transactions

Why Value-Add Bands Are the Game-Changer in Cashless Transactions

by Sondra Shannon | Sep 29, 2024 | Hardware, Industries, Services, Software, Systems, Tips & Tricks, Users

In a world moving toward cashless transactions, attractions need effective solutions to streamline operations, while enhancing customer experiences. Two popular options include cash-loaded wristbands and value-add bands storing merchandise. While both work, the...
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