Are you unsure about purchasing a new E-Commerce website or have you recently purchased an E-Commerce site but don’t know where to start? It can seem a little daunting. You could be missing out on the benefits of E-Commerce if you don’t know the direction you want to take your site. Here is a quick guide that can help you get the most of your E-Commerce so you can start increasing profit.
- Keep It Simple
That’s right, the best way is to keep it simple and straightforward so your customers can follow a faster easier process from the beginning up to checkout. Does this mean you won’t be able to show all your products? Absolutely not! You simply need to display the product eg. Child Admission and when your customer selects Child Admission, they are given a variety of ticket types, pricing, and add on options.
Success in Online Sales is not about how many products you can post on your E-Commerce page. It is about how one amazing product you sell can lead your customers to purchase add-ons items to get the most out of their experience.
- Make a Plan
Before listing any items on your new E-Commerce, you will want to collect all your pricing. Get with your staff and decide if it’s time to create a new product line up. Are you offering season passes with perks? Do you have ticket bundles that allow customer to choose the type of experience they want to have at your facility? How easy is it to book a party and upsell to your customers? All of this and more can be achieved with a few good internal planning meetings.
- Save Customer Data for Future Marketing
When your customer makes a purchase from your site, their information is collected to be used in future marketing campaigns. You could create email campaign letting your past customers know you have a sale on season passes during your off season. Thus, driving traffic to your site and creating revenue for the off season.
For birthday parties and special events, you can reach out to the customer the following year letting them know your available spots for their event. You could offer to use the same order from the prior year making it easier to plan the event. Since this simplifies the event planning it makes offering an upsell that much easier. Your customer is going to feel so happy that you remembered them and that the entire process was simplified. You are effortlessly increasing your customer satisfaction with this process.
- Leverage Social Media to Increase Sales Traffic
Facebook Marketplace is a great way to share a coupon with your customer to book reservations or sell out tickets in advance. Facebook Retargeting allows you to use the data you already have to retarget those customers that have already been to your facility.
Use your social media account to create a buzz. Share cool pictures of your attractions, events, happy customers and gift shop items. Make what you share beautiful or fun to help increase your followers.
- Don’t Be Afraid to Ask for Help
There are so many ways to sell a single ticket item and even more ways market it. Get the most out of it! Be creative with your ticket bundles, special events, rentals and merchandise sales. There is a wide range of things you can do within your E-Commerce. Don’t be afraid to ask for a little advice from your support team and support portal.